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The Etsy Crash Course
Introduction & Welcome
Tips for Success - Discussion with Jay De Souza (79:58)
What You'll Learn (2:30)
Defining Your Ideal Customer
Defining Your Ideal Customer / Target Marketing (16:27)
Live Examples - Ideal Customers for Top Selling Etsy Stores (13:58)
Action Step: Ideal Customer Worksheet Explained (1:42)
Key Things to Nail Down Before You Start Your Set-Up
Creating Products That Sell on Etsy (8:49)
Pretty Product Photography (17:43)
Product Flatlays & Mockups The Easy Way (7:12)
Product Options at Printful, Shirtly, and Teelaunch (6:17)
Branding for Etsy (13:35)
How-to: Create Your Etsy Banner on Canva.com (22:52)
Choosing Your Strategy for Success on Etsy (18:22)
Setting Up Your Etsy Store & Linking to Production Partners
How-To: Register Your Etsy Store - Part 1 (14:43)
How-To: List Your Products (49:32)
How-To: Link Your Store to Printful (6:00)
How-To: Sync Your Etsy Product's Artwork to Printful's Products (9:57)
How-To: Link Your Store to TeeSpring (Coming Soon)
How-To: Link Your Store to Shirtly (Coming Soon)
How-To: Finish Registering Your Etsy Store - Part 2 (0:57)
How-To: Fill Out All Etsy Shop Sections & Finish Branding Your Store (13:14)
Getting Your First Sales (19:32)
Market Research for Etsy
Researching Your Competitors (18:46)
Etsy's Search Algorithm Explained & Etsy SEO
Esty Shoppers vs. Shoppers on Other Platforms (13:47)
Tools to Find Keywords That Bring Shoppers to Your Store (20:14)
Etsy's Algorithm & Understanding How Your Store's Settings Influence Your Rank (31:57)
Creating Your Customer's Experience - Customer Service for Etsy
Your Store's WOW Factor (9:54)
How To Get 5-Star Reviews (3:12)
How To Ensure Long-term Success (6:02)
Mistakes and Pitfalls to Avoid
7 Key Mistakes Etsy Sellers Make All The Time (13:41)
How To Avoid Having Your Store Shut Down (6:25)
Policies to List in Your FAQ Section (5:58)
Getting Etsy Customers on Your Email List (4:00)
Facebook Ads for Etsy Sellers (26:46)
Etsy's Terms & Conditions for Sellers
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Tips for Success - Discussion with Jay De Souza
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